The first step in placing a great ad is taking pictures of the car or truck that is for sale. You don't just want to take any picture and post it on the internet. You want to post the best picture you possibly can. After all, the potential buyers that view your online listing want to see a picture that tells them something more than just the color of the vehicle. A good picture can convey the overall condition of the body, paint, interior, and more. A good, or near professional-quality, picture can seal the deal in the buyer's mind.
Hypothetical situation: A potential car buyer is looking for
a particular car. The buyer has found two nearly identical cars, one belongs to you and one belongs to someone in a nearby state. These two cars have the same body style, the same engine and transmission, the same color, the same options, and very close to the same price. The only deciding factor is the pictures. The competing car has one low quality picture. It is half blocked by a neighboring vehicle. The sun is in the background causing a glare that obscures the color and overall appearance of the car. Your car, on the other hand, has multiple pictures from different angles. There is no sun to cause a glare and no rain to make the picture look dreary. The true color of the car shows and there is nothing blocking the view. Which car do you think the buyer would choose? Pictures of competing cars can, without a doubt, influence the potential buyer to purchase one car over another.
There are things you must consider before you take the first picture. What type of camera should I use? How many pictures should I take? What exactly should I take pictures of? Should I take the pictures in direct sunlight? Unless you are a professional photographer, or at least an experienced one, you may not know the correct answer to these questions.
What type of camera should I use? Since the pictures you upload to the internet must be in digital format, a digital camera is the best type of camera to use. If you use a non-digital camera, you first have to pay to get the film developed. Then use a scanner to digitize it. You must spend valuable time and money to do this. Using a digital camera is the most cost efficient and time conserving way to take and upload photos of your vehicle. In most cases, all you have to do is connect your camera to your computer to download the photos to the hard drive. Then you're ready to post your ad.
What size mega pixel (MP) camera do I need? This depends on what you will be doing with the pictures. If you need large, high quality pictures, like 8X10 prints or a large display photo in the newspaper, you may need to purchase a 5 MP camera or better. If you will be printing the pictures for personal use or posting small photos in print ads in the local newspaper, you probably need a 3 MP camera or better. If all you need is camera to take pictures to be uploaded to the internet, a 2 MP camera should do the trick.
